Since I have been campaigning for public office, I have a new understanding of the term grass roots. To me it means working with people at the individual level. It means getting to know people and what is going on with them.
In politics, it is a way to get to know the voters and what issues are important to them. If as the candidate, you get elected, you have an idea of what needs to be done in your ward, city, state, region, country.
The same principal applies to sales. In order to serve customers, you need to know them, know their needs, and be able to match up solutions with needs. Individuals buy and individuals vote so getting to know as many people in your district or territory is the best way to serve your constituency.
No comments:
Post a Comment