No matter what business you are in, if you are a leader, you must be open to and a leader of innovation. That does not mean that leaders must be always seeking to change things for change sake.
What it does mean is that leaders of any enterprise or organization can become too comfortable with the status quo and not be open to change for the better. Any process, any product, or any business should always be asking themself, are we serving the customer to the best of our ability? Is there more that we can do?
It is critical to any business to give the customer what they need and want, not just what is easiest to provide or produce just because we are good at it. Through steady and regular customer evaluation, leaders can stay in touch with the need of their customers and actually initiate and lead the innovations that will make their enterprise or organization better.
As is presented in The Game Changer, innovation is a process that involves many levels of the company. Key individuals are always on the lookout for innovation. Teams need to be in place to process and evaluate innovation so that the right changes can be made and the right products can be launched.
Leaders must lead innovation, it is in their job description.
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