If you have not had the time or opportunity to read Creating Competitive Advantage by Jaynie L. Smith, I strongly recommend it to all business, sales, and marketing people. Understanding your company's or your personal competive advantages at all times is essential to compete in our modern business world.
In the current economic situation facing our country and world, competitive advantage is as important as ever. In fact, now is the time to use your advantages to position your business or yourself to fully take advantage of the recovery when it occurs.
Now is the time to explore and understand what natural advantages you have over your competitors and develope and utilize those advantages. If you can outsmart your competitors, this costs nothing but will pay dividends. If your tenure in your marketplace is your strength, now is the time to play that hand to the fullest.
Every business and every person has some advantages over their competition. Figure out what they are. Write them down and put them to work for you. When you are asked in so many words, Why should I do business with you, or Why should I promote you, or Why should I hire you, be prepared. Be prepared by fully understanding what your competitive advantages are so that you can use them.
2 comments:
Hmm, what about strategy of creating competitive advantage?
In addition to a company's natural competitive advantages, I believe that some can be created. It can be done through years of gathering market intelligence, staying current with the needs of your customers, and positioning your company as the leader in a given market with your set of customers.
As for personal competitive advantages, this can be done through committment to service, personal growth and training, and by becoming expert in your field.
Would you agree?
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