I have learned many things during my 30-plus years in private enterprise aka business. One important lesson is that it takes a business perspective to run a business.
In its simplest formula, you have to ask, how much revenue will be make at this enterprise and what will it cost us to do it. The difference is what we commonly refer to as EBITDA, or earnings, or -simply stated - profit.
Without profit, you really don't have a business enterprise, you just have a activity. I have had many mentors actually in my business career but the best one is probably the one who goes by the name Common Sense. After all, we do live in a capitalist free enterprise system - a good one too - and the rules are fairly simple. Make a profit.
Making a profit, while sometimes it costs jobs, is also a provider of jobs. Maintaining a profitable enterprise does preserve some jobs. It also preserves your business.
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