I like Twitter

I like social media in general because it is a convenient way to stay in touch with people both professionally and personally.  I specifically have come to like Twitter.

Here is why.  I have followed many Tweeters who I think have something useful to say.  Then, each day I scan Twitter for useful posts.  Ironically, I often print the good ones and read them later.  If I had an i-pad or other tablet comuputer, I would have access to useful information all the time.

For this reason, I like Twitter.

Whales, minnows, and ideas about selling

I once heard an analogy about selling that compares selling to fishing.  The story advises sales people to go after the big fish because that is what will yield the greatest return.

After all if you catch a thousand minnows, what do you have, a bucket full?  On the other hand, catch just one whale and you have a ship full.

This story is far from complete though.  First of all, only bait stores would be interested in catching minnows and they probably don't catch them but farm them.  Secondly, consider the cost of catching, transporting, and processing one whale?

A better place to be, especially for a small business, is somewhere in the middle.  For example, for a single fisherman or a crew of two or three, catching hundreds of a variety of edible fish seems to make sense.  If you depend on whales, what happens if you don't catch any?  On the other hand, if you fish for a variety of fish, your chances of success seem greater.

Selling requires a lot of common sense, just like fishing.

Let It Snow

To all who dislike winter in Northeast Ohio, I am happy for you that this has been a mild winter so far.  For those of us who love winter sports, it has been a challenging winter thus far.

We are very fortunate to have a ski resort right here in the region.  They have done a fantastic job of keeping the place open during these warm conditions.

I know that we still have a lot of winter left here in 2012 and I hope that it brings you the kind of weather that you like.  At any rate, I hope for a safe winter for all.

A Cleveland Treasure

Every area of the United States has something of beauty to offer its residents.  Of course, both oceans offer beautify scenery as well as magnificent sunrises and sunsets.  The Rocky Mountain region is majestic in its terrain and views.

The Cleveland area has the benefit of a real treasure that is our Metroparks.  If you like woods and wildlife, we have it.  If you like scenic hiking trails, we have them.  We have our great views also.

They call it the Emerald Necklace because it is draped around Greater Cleveland like a beautiful piece of natural jewelry.  It is complete with rivers and streams, hills and valleys, and beautiful scenery.  It also has great hiking trails for all to enjoy.

When you get the chance, check out the Cleveland Metroparks anytime of the year.  Each season has beautiful landscapes to offer.  And, it is free.